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Your story starts here...
"I have many journalist relationships dating back over two decades, and it’s been amazing to see them achieve great things over the years. While much has changed through that time, enduring relationships remain at the heart of effective communications."
Joanne Macklin
Director, Illuminate PR
I am a freelance Public Relations Consultant, specialising in media relations and communications in financial services and FinTech. I have wide ranging experience having worked in-house for many years within global investment management organisations and agency side supporting clients through consultancy. I have extensive experience in D2B and D2C financial services including: AI, FinTech and SaaS; investment platforms; fund and asset management; retirement and workplace pensions; employee benefits and wellbeing strategies.
Prior to this I spent 16 years in corporate communications and media relations in leading asset management companies J.P.Morgan and Fidelity International, working through multiple rebrands, business mergers, product launches, fund launches and working across the organisation to deliver results alongside senior management, sales, public affairs, compliance and product development teams.
In 2015, I joined a specialist pensions and investment PR and marketing agency working with multiple clients including industry bodies, administrators, independent trustees, communications specialists and employee benefits consultants until 2017 when I decided to work for myself.
Clients current and past include...




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